Project Overview
Landmark Outdoors is an emerging outdoor brand looking to establish a strong visual identity and cohesive marketing presence across multiple channels. The creative brief involved developing a suite of marketing materials, including custom iconography that reflects the brand’s connection to nature and adventure, product mockups to visualize merchandise, a distinctive T-shirt design, a static social media ad for easy and frequent posting, and a short promotional video ad tailored for social platforms. Collectively, these assets needed to capture the spirit of exploration, highlight the quality of Landmark Outdoors products, and inspire audiences to engage with the brand’s outdoor-focused lifestyle.
Objectives
With these challenges in mind, the primary objective was to create a visual language and set of marketing assets that would resonate instantly with viewers and convey the core spirit of Landmark Outdoors. The static and video-based social media ads aimed to drive engagement by sparking curiosity and excitement, inviting audiences to explore the products and the adventurous lifestyle the brand advocates. Furthermore, the development of consistent iconography and product mockups was intended to strengthen brand recognition, offering a clear, unified look that could be adapted for various future campaigns. Ultimately, every deliverable was crafted to boost Landmark Outdoors’ visibility, increase customer interaction, and reinforce the brand’s position as a go-to choice for those seeking both style and functionality in their outdoor pursuits.
Challenges
Developing marketing materials for Landmark Outdoors required maintaining a consistent and compelling brand identity across several different platforms and media formats. On one hand, each piece—from iconography to T-shirt designs—had to embody the adventurous and nature-focused essence of the brand. On the other hand, these materials needed to capture the attention of diverse audiences, ranging from hardcore outdoor enthusiasts to casual nature lovers. Additionally, time and resource constraints presented a unique hurdle, especially when it came to conceptualizing and producing a video-based ad that adhered to tight social media guidelines and short attention spans. Achieving cohesive aesthetics and messaging across static graphics, apparel, and video demanded meticulous planning, all while ensuring these creative efforts translated into tangible marketing value.
Deliverables
Deliverables for the project are below:
Tools Used
- Premiere Pro
- After Effects
- Illustrator
- Photoshop