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Project Overview

This project involved the creation of a short infographic-style featurette video promoting a high-end travel destination. Designed to be displayed in public waiting areas such as airports, train stations, and dentist offices, the video was structured to capture attention quickly and deliver key travel insights in an engaging, visually rich format. The 30–45 second piece included original animations, dynamic graphs, and vibrant visuals to showcase the destination’s attractions, cultural highlights, natural beauty, peak travel seasons, and top accommodations. The final video was designed at 1280x720 resolution, exported as an .mp4 file using H.264 compression, with a focus on both visual polish and clear information delivery.

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Objectives

The primary objective of this project was to design a concise, eye-catching infographic video that effectively promotes a luxury travel destination. The video aimed to inform potential travelers about the location’s key attractions, optimal visiting seasons, rich biodiversity, and available high-end accommodations. A key focus was placed on translating complex data into visually digestible formats through animated graphs and charts, while maintaining aesthetic consistency with the travel company’s branding. This project also provided an opportunity to practice motion design techniques, enhance storytelling through visuals, and strengthen my ability to design for time-constrained video formats intended for public digital signage.

Challenges

One of the main challenges in this project was compressing a wide range of information—such as weather patterns, tourist hotspots, and biodiversity—into a 30 to 45 second time window without overwhelming the viewer. Designing animated graphs and pie charts from scratch while ensuring visual clarity and motion smoothness took multiple iterations. Another challenge was balancing informative content with visual appeal; every element had to serve a clear purpose while also contributing to the aesthetic and pacing of the overall piece. Managing transitions, syncing motion with background music, and maintaining a cohesive visual hierarchy were crucial and time-consuming aspects of the process. Additionally, as the project prohibited the use of templates or AI-generated assets, all visuals and animations had to be designed and built manually, which required strong attention to detail and careful planning throughout the production pipeline.

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