Project Overview
The Outdoor Brand Brandbook project was developed as part of a school assignment focused on building a strong and cohesive visual identity for a fictional or conceptual outdoor brand. The brandbook acts as a comprehensive guide, showcasing the brand’s mission, personality, visual tone, and application across various touchpoints. It includes essential elements such as the logo system, color palette, typography, graphic elements, photography style, and mockups of branded materials. The project not only highlights design consistency but also reflects an understanding of brand storytelling tailored for outdoor and adventure-driven audiences.
Objectives
The primary objective of the project was to create a fully realized brand identity that communicates trust, durability, and connection with nature—qualities essential for an outdoor-focused company. The goal was to design a brandbook that could be used by any designer or marketing team to maintain brand consistency across all media. This included developing a logo that feels rugged yet modern, selecting a versatile color scheme inspired by natural environments, and applying the identity across products, signage, and digital platforms. A key aim was also to ensure that every design choice aligned with the brand's core values and target audience.
Challenges
One of the main challenges in this project was striking the right balance between a clean, professional look and the raw, adventurous spirit of the outdoors. It was also crucial to make sure that the branding elements worked well across both print and digital formats, which required thoughtful layout planning and visual hierarchy. Developing consistent mockups and brand visuals that felt authentic to an outdoor lifestyle involved a lot of research into materials, trends, and existing outdoor brands. Additionally, managing the technical aspects such as color calibration for print and ensuring high-resolution, optimized assets for presentations added a layer of complexity to the overall process.
Click below to view the Brandbook
View BrandbookTools Used
- Adobe Illustrator
- Figma
- Adobe Color